We lawyers are accustomed to borrowing from the worlds of other professionals. We share much with consultants and accountants, maybe a little less with doctors or architects, but they’re all smart folks with fancy educations like ours, and we glean things every now and again that improve our own practices. I recently stumbled across a …
I heard the following story from a friend this week, and it struck me as representative of a common frustration with lawyers (in this case outside counsel).
A quick question: Which marketing pitch would more likely get you to contact me? “I have years of experience working with clients to re-engineer their legal process flows to gain efficiency and reduce costs.” -or-