Benefit

The Two Keys to Lawyer Profit (Spoiler Alert: Cost Control is Not One of Them)

It seems like far too long since I've revisited the Grand Unified Theory of Legal Value™ that inspired me to start this blog in the first place. I got a nice reminder, however, from an Inc. Magazine article this month titled The Two Keys to Profit. (unfortunately it appears to be print-only). The article is …

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The Best Little Book about Lawyering You’ve Never Heard Of (That isn’t Really about Lawyering)

We lawyers are accustomed to borrowing from the worlds of other professionals. We share much with consultants and accountants, maybe a little less with doctors or architects, but they’re all smart folks with fancy educations like ours, and we glean things every now and again that improve our own practices. I recently stumbled across a …

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Understanding your Client's User Stories

[getty src="165677174?et=fGc3Tfhry0KqzJNZDdNIew&sig=Da5RJx8whoT_s7JavSKp3Xgsg2wMMA06Vc5PBBdaan0=" width="400" height="400"] My thesis so far: You have a greater opportunity to increase customer Value by delivering more Benefit than by lowering customer Investment. If customer Value = Benefit – Investment (my original theory), then it is easy to see that lowering Investment (cost control) can have a noticeable impact on Value when the …

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